NEW YORK (PRWEB) NOVEMBER 02, 2020 Adweek, the leading source of news and insights covering marketing, media and technology — together with the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem — are excited to announce a new event […]
Month: November 2020
Billboard Contest Winner Gets Job
In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard. The winning designer was awarded a job as a junior designer with Vita Coco. The company had some fun with the award while running the award announcement in Times Square. [wpforms […]
Company of the Day – Outdoor One
Company: Outdoor One Headquarters: 3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]
Maximizing Collections on Sales
Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid. Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. If they end up […]
The OAAA CMO Roundtable
Insider sat in on last week’s OAAA chief marketing officer roundtable. The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese: Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled. […]
IBO Public Service Initiatives
On last week’s Billboard Insider podcast Chris Cowlbeck talked about 4 IBO public service initiatives. The first one that comes to mind is one that we’ve had for a couple of years…Operation Christmas shoebox…They pack these shoeboxes and send them to kids in third world countries. Everybody feels good about […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Big Outdoor Launches Programmatic with Vistar Media
Big Outdoor – a provider of premium, high-impact digital billboards in Australia – today announced the launch of programmatic capabilities powered by Vistar Media. Big Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is […]
Company of the Day: Outdoor Displays
Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny […]