Month: October 2020

Lamar and A21 Run Campaign to End Human Trafficking

Baton Rouge, LA – October 19, 2020 – In support of the effort to end human trafficking, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed up with A21, a global anti-human trafficking nonprofit with the mission to abolish modern-day slavery, and […]

Company of the Day – Oasis Sign Company

Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 3 double-stacked static structures and 10 faces.  Waylon Strickland is the owner of Oasis Sign and operates a commercial […]

Rothfelder On Gannon vs Texas Department Of Transportation

In the September 11, 2019 edition of Billboard Insider, I discussed the Texas administrative rules making process, including how the Texas Administrative Procedures Act (“APA”) encourages public participation and transparency throughout this process, by mandating where and when to publish proposed rules, and opportunity for public comment on them in […]

Reader Feedback on Tree Issues

We received some terrific responses to Managing Tree Issues With A City. Stott Outdoor’s Greg Redeker says you need to be proactive. How to manage tree issues with a city is going to depend upon many factors, including the city’s attitudes and regulations regarding trees and outdoor advertising.  Things are […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: OK Outdoor

Company:  OK Outdoor Markets: Oklahoma, Arkansas Address: 22599 Blu Bird Lane, Poteau, OK  74953 Email: josh@okoutdoor.us Phone: 918-401-0631 OK Outdoor operates a billboard plant with 68 faces in eastern Oklahoma and Western Missouri. It is owned and operated by Josh & Kristin Snyder who bought their original Leflore County plant […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds October 10, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Meadow Outdoor’s Win-Win Tree Agreement in Ontario, OR

  In yesterday’s Managing Tree Issues with a City Insider talked about a creative solution to a tree problem in which Meadow Outdoor agreed to replace diseased trees in Ontario, Oregon.  The city got healthy, low maintenance trees.  Meadow preserved billboard views.  John Lehman, Meadow Outdoor’s Lease Manager discusses the […]

45% of Consumers Notice OOH Ads More Post Pandemic

WASHINGTON D.C. (October 15, 2020) – The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages […]