Some encouraging news on Covid-19. According to the health models of the Institute for Healthcare Metrics the US is now 1 day past peak hospital use related to the Covid-19 and 2 days past peak daily Covid 19 deaths. Looks to Insider like it will take another month for the […]
Month: April 2020
Shoutouts to OUTFRONT, Book Your Billboard, Barfield Outdoor, General Outdoor
OUTFONT ran a digital billboard easter egg hunt yesterday in several cities across the country. You downloaded a bingo card of eggs and you won when you spotted three eggs from the card on an OUTFRONT digital billboard. Here are some winners. Doug Muth at Sioux Falls bookyourbillboard.com tells […]
Pearl’s Suriel Makes Masks
(Montclair, New Jersey) By day Jose Suriel is Pearl Media’s Art Director, superbly handling a varied potpourri of creative tasks. But when he has free time, he grabs a needle and thread and sews. “I’ve been sewing for about eight years now. I taught myself how to sew when I […]
Company of the Day: General Outdoor Advertising
Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of digital bulletins in San Bernardino and Riverside counties in California. Several of the signs are […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a […]
Billboard Insider Classifieds April 11, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Who Makes What At Clear Channel
It’s proxy season. Insider reads these dreary documents so you don’t have to. Three things from Clear Channel Outdoor’s 2020 proxy statement. The board: 33% women and 89% outsiders. Women account for 33% or 3 of the company’s 9 board seats versus an average of 25% of board seats for […]
Three Things About Link Media
Boston Omaha (the parent of Link Media Outdoor) released its 2019 annual letter. It’s delightful to read an investment document in clear, straightforward jargon-free English. Contrast this jargon laden non-speak from one of the other public out of home companies “We seek to leverage our leadership position in technology and […]
Update on the Payroll Protection Program – More Money, Big vs Small and Wait, Wait Wait..
Since our Monday update on the Payroll Protection Loan Program there have been several developments and trends on the SBA’s PPP loan program. Here are Insider’s thoughts as the program rolls out. There is a need for more money – With demand exploding for the PPP, the Senate went to […]
Geopath on Coronavirus and Out of Home
Yesterday Geopath issued an update on the impact of coronavirus and out of home. The report shows that commercial traffic (think truck and delivery fleets) remains between 60-90% of normal across the country. Point this out to your truckstop and trucking company advertisers. Guess which product categories are selling well […]