Friday was a day of confusion for most lenders as the SBA began releasing their operating procedures for the Payroll Protection Loan Program. As of Saturday morning Insider was able to get on a regional bank on-line application, complete and download a request for a PPP loan. A search of […]
Month: April 2020
Billups: Hyperlocal Traffic is the New Normal
NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Franklin Outdoor
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a plant […]
Insider’s New Book in Paperback?
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. We have had a number of requests for our new book in paperback. We are planning on running a printing of the books, but will be limiting it […]
Billboard Insider Classifieds April 4, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Lamar Responds to Coronavirus
Baton Rouge, LA – April 2, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading operator of outdoor advertising and logo sign displays, today announced that it has withdrawn its full-year financial guidance for 2020 in light of the significant macroeconomic uncertainty resulting from the coronavirus pandemic. “We began […]
What the Academics Say About Advertising in A Recession
Research on Advertising in A Recession is the title of an article by Gerard Tellis and Kethan Tellis which was published in Journal of Advertising Research in 2009 in the middle of the last recession. You can download a copy of the paper for $20 from the Journal of Advertising […]
PJ Pedroni says Smartlink has been practicing social distancing for years.
By PJ Pedroni, VP of OOH Solutions, Smartlink. Writing this hunkered down with my new (temporary) officemates from the SmartCave, the west coast annex of our Huntsville operation, prepared to outwit and outlast the COVID 19 pandemic. Like everyone else, I have been looking for ways to find a sense […]
Shoutouts to OUTFRONT, Oliver, Advert and Pearl Media
Every evening at 7pm – 7:10pm local time zone, OUTFRONT Media is sharing an applause message on its digital billboards across the country in support of healthcare workers. The creative started March 31 and will run to April 20th. The creative messaging, includes clapping hands and a simple #THANKYOU. Oliver […]