At yesterday’s Morgan Stanley Technology, Media and Telecom Conference Lamar CEO Sean Reilly referenced two pending purchases: a midwest out of home advertising company and a sizable transaction in Los Angeles which is tied up in litigation. Insider surmises that the LA transaction is Regency Outdoor Advertising. Regency owns billboards […]
Here’s an interesting slide from this week’s Outfront conference call presentation. Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018. Static yields were up 7% to $1,828 and digital billboard yields were up 4% to $19,148 which suggest a yield […]
Skyline Outdoor has sold a billboard in Atlanta’s West Midtown neighborhood to Outfront Media. Williamson and Associates brokered the transaction. Insider talked with Marty Williamson. Marty, tell us about the transaction. The 14 x 48 bulletin is located on Marietta Street in the West Midtown area of downtown Atlanta, which […]
February 25 2019: Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along […]
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]
“Very strong financial results in the fourth quarter were driven by great execution and our digital investments…” was how Outfront’s CEO Jeremy Male summarized fourth quarter 2018 financials. Here are the highlights from the earnings release and conference call. Revenues increased by 12% to $452 million in the fourth quarter […]
This week’s podcast guest is Chris Cowlbeck. Chris is General Manager for Look Billboards an out of home company with more than 100 traditional faces and 5 digital billboards in Oklahoma. Chris is also General Manager of the IBOUSA a networking group which promotes the interests of independent billboard operators […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “Sometimes a client will submit creative you know won’t produce the desired results. How do you convince a client to change creative direction?” Don […]
If you are planning on attending the 2019 OAAA\Geopath OOH Media Conference + Expo, February 28th is the last day for early registration. This year’s conference will take place May 20-22 at the Aria Resort in Las Vegas NV. If you are interested in taking advantage of the cost savings […]
Company: Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon and Washington The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 […]
