New York, December 21, 2018 — Moody’s Investors Service (Moody’s) said Lamar Advertising Company’s ratings are unchanged following the acquisition of billboards in five markets located in North Carolina, South Carolina, Georgia and Wisconsin from Fairway Outdoor Advertising for $418.5 million. Pro forma leverage is expected to increase to 4.0x […]
Month: December 2018
Company of the Day – MH Outdoor Media
Company: MH Outdoor Media, LLC Headquarters: 11757 Katy Freeway Suite 1500 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Georgia, Louisiana, and Florida Phone: 281-596-6475 Email: jburkett@machaik.com A member of the Mac Haik family of companies, founded in July 2011 in Houston, Texas. Historically Mac Haik has owned, operated and leased a few outdoor advertising […]
Richard Rothfelder’s Three Legal Predictions for 2019
Insider asked me to provide my top three predictions for legal activity for the out of home industry in 2019. Several industry leaders have recently submitted their predictions to Insider on a variety of topics, including the comprehensive political report of OAAA Legislative Committee Chairman Pat O’Donnell. Without duplicating those […]
Geopath Market Spotlight: New Orleans
Did you know: New Orleans was founded in 1718. New Orleans was once the capital of French territory in America. New Orleans has more miles of canals than Venice, Italy. This week’s Geopath Market Spotlight focuses on the New Orleans DMA. Infographics for the top DMAs and much more are […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 500 display faces in Central, South and East Texas, and a few digital billboard faces in the Chicago DMA. The company was started in 1997 and is […]
Merry Christmas and a Happy New Year
Insider wishes you a Merry Christmas and a happy New Year. Here’s how people in the out of home business are celebrating. [wpforms id=”9787″] Paid Advertisement
Sean Reilly on Fairway: We got exactly what we wanted.
Here’s a summary of Sean Reilly’s comments from last Friday’s conference call announcing the $418.5 acquisition of 8,500 Fairway outdoor faces in North Carolina, South Carolina, Georgia, and Wisconsin. On how the transaction came together “We had looked at this property about 4 years ago and we were outbid by […]
Clear Channel Outdoor and iHeartMedia Agree To Separation
News came out on Friday that Clear Channel Outdoor and iHeartMedia had come to an agreement to separate Clear Channel to an independent stand alone Company, Clear Channel Outdoor Holdings, Inc. Insider spent some time reading through the 8K (which is a fairly short read) and a significant portion of the […]
Provenzano says programmatic OOH is $80 million going to $150 million in 2019.
Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home. Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth. Here are the highlights. On the digital sign market You’ve got […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]