Month: December 2018

Out of home advertising up 3.8% in Q3 2018

December 3, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the third quarter of 2018 compared to the previous year, accounting for $1.85 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date, the OOH industry is up 3.7 percent. “OOH […]

Company of the Day – Liquid Outdoor

Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Chicago Boston Kansas City Baltimore Miami Philadelphia Washington DC/Hagerstown Louisville Phone: 800-301-9539 Liquid Outdoor was formed in 2009, when the Managing Partners, Patrick Sherry and Paul Ducharme, made the strategic decision to merge their […]

Paul Wright on Billboard Cashflow

Last Friday Insider posted on Billboard Cashflow and how it differs from EBIDTA.  Valuation Expert Paul Wright of Signvalue points out the limits of using Billboard Cashflow for valuation with these comments on last friday’s post: This is a great discussion of the term Billboard Cash Flow and why most banks […]

Billboards of the Past Specializes in Vintage Billboards.

Want to see vitage billboard designs?  Billboards of the Past is the place to go.  The Milwaukee, Oregon company is run by Sharon and Randy Littlefield.  They have an inventory of more than 3,200 actual vintage paper billboards for sale from the days when paper billboard designs were were pasted […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Company of the Day: Lightpoint Impressions

Company:  Lightpoint Impressions, LLC Markets:  Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 Lightpoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso Texas.  Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] Paid […]

Billboard Insider Classifieds December 1, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]