The Institute for Free Speech, a non-profit advocacy group, will represent the plaintiff challenging Tennessee’s billboard law on constitutional grounds. Here’s what you need to know: Sign owner William H. Thomas sued Tennessee’s billboard-control act, prompting a federal judge in Memphis to invalidate the state’s billboard law on First Amendment […]
Month: January 2018
Use Video To Market Your Billboards
Insider is finishing up the 2018 out of home website rankings. Only 5% out of home websites include video. This is marketing mistake. Anyone with a smart phone and a wordpress website can take video, upload it to a free youtube/vimeo page and copy a link into their website. It’s […]
Company of the Day:Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA. The […]
Billboard Insider Classifieds January 27, 2018
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Timing is Everything…If You’re Ready for it.
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]
Regulatory Roundup January 26, 2018
Three regulatory issues to review this week. CBS Pittsburgh reports Lamar and the Pittsburg Mayor have failed to reach a compromise on the Mount Washington sign and both sides have presented their arguments in court. Lamar contents that the sign is in accordance with city law. The city contends the billboard […]
Upswing in vehicle ownership and miles driven
The latest research shows upswings in vehicle ownership and miles driven. At the University of Michigan, Dr. Michael Sivak of the Transportation Research Institute (UMTRI) crunches data on vehicle ownership and miles driven since 1984. His latest report, the tenth iteration, was released in January (2018). Here are highlights […]
Company of the Day: Waitt Outdoor
Company: Waitt Outdoor Markets: Illinois, Missouri Iowa, Kansas, Nebraska Address: 4717 F Street, Omaha, NE, 68117 Phone: 402-330-2520 Email: mdelich@waittoutdoor.com Waitt Outdoor owns billboards on interstate corridors throughout the Midwest including Nebraska, Missouri and Kansas. Waitt Outdoor is owned by Michael Delich and Norman Waitt. Norman Waitt also owns Bobby Jones Golf, real estate and is […]
Out of Home is Cheaper Than Facebook
By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]
Claude Williams, Jr. (1922-2018)
Claude Williams, Jr. passed away peacefully at home on January 20th, seven days after the passing of his loving wife of 70 years, Charlotte Leverett Williams. In his 95 years, Claude was a true media entrepreneur in radio and publishing, though we all knew him best as an owner of […]