by Kerry Yoakum, Vice President of Government Affairs, OAAA. (Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective: as a former state regulator. Yoakum recalls the introduction of digital technology into the marketplace and what led up to the […]
Mass Transit Magazine has an article by Intersection’s Jeff Maki on Intersection’s partnership with transit authorities to use digital displays in MTA subway stations for interactive wayfinding and to provide arrival information. Location based advertising is coming to transit ads as well as conventional billboards. The Times of London has […]
Eddy Carrolan and Softsigns have been at it again with a great 3D halloween project. The skeleton hands were produced Clear Channel Outdoor’s Orlando office to promote Universal Studio’s Halloween Horror nights. Each skeleton hand was 12ft tall x 6ft wide. This was a patented 3D “all in one” […]
Company: Quality Outdoor Advertising, LLC Headquarters: 225 County Road 1291, Cullman, AL 35058 Markets: Quality Outdoor has over 200 billboard locations throughout the North Alabama area. The locations vary in size from 12′ x 24′ side-by-side to 12′ x 50′ locations on local highways to 14′ x 48′ locations on Interstate 65. Phone: 256.734.9030 […]
There were several news items at the end of last week indicating that (maybe) there might be some movement on an iHeart Media debt restructure. Total company debt, as of June 30, stood at almost $20.4 billion, mostly from the 2008 leverage-buyout from two Boston-based private-equity firms. Bain Capital and Thomas […]
Lind Media is one of those creative, quality, family-owned firms which makes Insider proud to be in the out of home business. Lind operates over 1,400 billboards in 27 Ohio and Indiana counties and has been growing with the acquisition. Insider featured Lind as Company of the Day on July […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colors, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
“A study by Zenith Optimedia found that people are exposed to OOH for 107.2 minutes each day. meanwhile a Microsoft Corp. study found that a goldfish has an attention span of nine seconds while a human’s is only eight! What does this mean for communicators? To deliver a message effectively, […]
Roy Park, Jr., the owner of Park Outdoor, is the author of Sons in the Shadow, an unflinching chronicle of his time working for his father Roy Park Sr at Park Communications as well has his subsequent experience buying Park Outdoor from his dad. Insider recommends the book for those […]
