By Kerry Yoakum, OAAA In a closely watched case, a federal judge in Memphis has issued a final order on September 20 in a ruling that invalidated Tennessee’s billboard-control act on constitutional grounds. The case (Thomas v. Schroer) challenged the state’s Highway Beautification Act as suppression of free speech protected […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Company: Norris Outdoor Market: Kansas Headquarters: 112 W. St. John, Girard, Kansas, 66743 Phone: 620-249-7462 Email: jnorris@norrisoutdoor.com Norris Outdoor currently has 25 locations with 48 faces throughout Southeast Kansas including one display in SW Missouri. The firm is also expanding its digital presence with one operating digital billboard in Pittsburg, […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
By Richard Rothfelder, Partner, Rothfelder and Falick I hope you survived Hurricane Harvey with minimal loss. My family was very fortunate to have avoided any meaningful damage. However, not all were so lucky, including the thousands of victims that suffered catastrophic wind damage to their homes and businesses in the […]
Insider is sure many of you have seen this billboard in the news recently as it created quite a buzz about who was behind it and what it was for. We thought we would end this week with the following clip that wraps up what turned out to be […]
Date: September 18, 2017 A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss meaningful ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. The purpose of […]
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced that Paul Corvino has joined the company as Regional President for the Midwest. Corvino will provide leadership in all areas of branch operations including sales, marketing, real estate, public affairs, operations […]
Warren Brown is a creative partner at Gutthink and Partners and has represented Australia at Cannes. In his Open3 interview, Brown says that what you leave out is more important than what you put in: “OOH trains you to constantly ask yourself, “What can I take out?” It’s what you […]
Company: Next Generation Advertising Headquarters: 5801 S. Perkins Road, Stillwater, OK 74074 Markets: Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email: dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. According to Dan Bell of NextGen both boards have performed […]
