Month: July 2017

Project Yellow Light Presentation

Insider posted in June about the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public service advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle. Several of the winners […]

Company of the Day – Kessler Outdoor

Company:  Kessler OutdoorHeadquarters:   2669 NATIONAL RD, ZANESVILLE, OH 43701Markets: Ohio, West Virginia & FloridaPhone: 740-453-0668Email:   info@kessleroutdoor.comKessler Outdoor Advertising is a division of Kessler Sign Company , which was founded in 1972.   Kessler Outdoor Advertising is owned and operated by Bob, Rodger and David Kessler.   Kessler covers 14 counties throughout Ohio including […]

US Out of Home Companies More Risky Than Stock Market

The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta:     1.00 Lamar beta:                                1.13 Outfront beta:   […]

Company of the Day: Kelso Outdoor

Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL  32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was founded by Company President Pat […]

OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY

NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

Billboard Insider Classifieds July 15, 2017

“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience.  When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response […]

2017 Key Internet Trends and How OOH Amplifies its Impact

  Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]

Put sign video on your website.

You should include sign video in your website and marketing materials.  Video gives clients a rich view of the approach to a billboard and a billboard’s surroundings.  If you run your website with WordPress (as Insider recommends) you can incorporate video in three easy steps. Take video of your billboards […]

A look back in time – R.C. Maxwell

Jersey Digs reports that the Trenton Poster Advertising/R.C. Maxwell Building at 725 East State Street in Trenton, New Jersey is slated to be renovated and turned into a light fixture manufacturing plant.  The building was occupied by Trenton Poster Advertising and R.C Maxwell from 1923 till 2000 when R.C. Maxwell […]