WASHINGTON, June 7, 2017 /PRNewswire/ — Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public […]
Month: June 2017
iHeartCommunications, Inc. Announces Extension of Private Offers
June 08, 2017 06:45 AM Eastern Daylight Time SAN ANTONIO–(BUSINESS WIRE)–iHeartCommunications, Inc. (“iHeartCommunications”) today announced that it is extending the private offers (the “Exchange Offers”) to holders of certain series of iHeartCommunications’ outstanding debt securities (the “Existing Notes”) to exchange the Existing Notes for new securities (the “New Securities”) of […]
Reilly and Fletcher Speech to 58th FEPE Congress
June 8, 2017, Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. OOH has grown in every one of the last 28 quarters. Every segment of the business was up […]
Swayne Says Out of Home Will Lead Media Revolution
Out of Home advertising can lead the media industry as digital transformation moves from the digitization of analog media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am.” This process of digitizing reality can already […]
Outfront Partners with Brooks Bros
NEW YORK — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance […]
Link Media’s Parent Planning IPO
Boston Omaha, the parent company of out of home operator Link Media plans to raise $71.5 million via an IPO. The IPO is expected to price during the week of June 12, 2017. Boston Omaha’s owners Magnolia Capital Fund and Boulderado Partners will buy $47 million of the new […]
Admobilize and SmartLink Partner Out of Home Product
Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of the physical world, today announced a new strategic partnership with SmartLink, the innovative manufacturer of remote management solutions. According to Michael Neel, […]
Company of the Day – Grace Outdoor Advertising
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201Markets: South & North Carolina, Atlanta & MemphisPhone: 803.252.7084Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia area for over 30 years. Their offices are located in the historic Congaree Vista where they have been for 20 years. […]
Pearl Media Announces Agreement with Transbay Transit Center to Serve as the Venue’s Promotional Partner
FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind […]
Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight
Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]