INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards during their annual meeting. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). State officials are seeking […]
Month: May 2017
Company of the Day – East West Media
Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer. The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]
Takeaways From Last Week’s IBO Conference
Insider attended the IBOUSA conference in Scottsdale, AZ last week. The IBOUSA focuses on the needs and concerns of independent out of home advertising companies. You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]
Landmark US outdoor purchases slowing.
Landmark Infrastructure’s domestic US outdoor assets purchases are slowing. Here are the highlights from Landmark’s first quarter 2017 financials and the earnings call transcript. Revenue increased 57% to $12.2 million during the first quarter of 2017, due to the impact of acquisitions during the past 12 months. Cashflow increased 56% […]
Company of the Day: Effective Outdoor Advertising
Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates a billboard plant with more than 22 structures in Alabama. John Persons is the company’s CEO. [wpforms id=”9787″] […]
Now, Where to put that Logo…
Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]
Millenniels and out of home
Insider enjoyed reading this post by Haley Altus, a project coordinator at EMC Outdoor on how millennials view out of home. Thanks to EMC Outdoor for permission to publish. Millennial Mindset: A Day in the Media Life of a Millennial. By Haley Altus and EMC Outdoor. One year ago, […]
Auburn votes down digital signs
Telegram.com reports that voters at the Auburn, Massachusetts annual town meeting defeated a zoning amendment to permit two Total Outdoor double-sided digital billboards near the Auburn Mall. The proposal had the unanimous support of the Board of Selectmen, the Planning Board and the Finance Committee. The vote was 47-33. Insider’s […]
Speaker List for June FEPE Congress
Barry Louth, Head of UK Media Planning of European pay-TV leader Sky and Richard Brooke, Media Operations and Strategy Director of Unilever (Europe) will address some of the key issues facing the global Out of Home industry at next month’s FEPE International Congress in Stockholm. Speakers already announced include Carat […]
Vector Media Announces Transition of Marc Borzykowski to the Role of CEO
NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO […]