David Counsell and David Pritchard spent 10 minutes during Episode 118 of the David vs David Advertising podcast talking about billboards. They offer some good insights. Here are some excerpts. On the importance of images in design: “The general rule of thumb is that if you can’t say it on […]
Month: May 2017
Apparatix Digital Sign Manufacturer Certification
IBOUSA Spring Conference, Scottsdale, AZ, May 3rd, 2017 – John James, founder of Apparatix Media Solutions, announced ADMaC, a certification program for digital-display manufacturers to encourage the highest levels of system compatibility, security, and product support. Apparatix clients who use ADMaC certified manufacturers benefit by knowing our software is fully […]
The bad idea that refuses to go away
Out of home advertising on overhead highway direction signs. The bad idea that refuses to go away. Texas Department of Transportation proposed something in 2016. Other people are making suggestions as well. See this email to US Department of Transportation Secretary Elaine Chao: And here’s the US Department of Department […]
Company of the Day: Dusty’s Outdoor
Company: Dusty’s Outdoor Media Markets: Illinois, Tennessee, Kentucky, Indiana Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-593-8789 Dusty’s operates a billboard plant with 420 structures in four midwestern states. The company has an outstanding website which tied for third in Billboard Insider’s 2017 Out of Home […]
Nielsen: OOH Most Effective in Driving Online Activity
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations […]
Anthem Displays on FCC Emissions
Insider ran two articles yesterday on digital billboards and FCC emissions limits. Digital billboard manufacturer Anthem Display’s Rod Rackley had this comment on the article: “Anthem Displays designs and manufactures its displays in the US, has incorporated EMI mitigation into the product design, and is currently in the process of […]
Watchfire White Paper Says Imported LED Signs Fail FCC Tests
DANVILLE, Ill. — (May 1, 2017) — Watchfire Signs, a leading manufacturer of outdoor LED signs and digital billboards, has published a white paper that alleges widespread electromagnetic interference from imported digital signs and billboards that can impact everything from cell phones to aviation towers. Sign owners have faced forced […]
Darrin Friskney on Digital Billboards and FCC Emmission Limits
Watchfire has published a white paper alleging that Asian manufactured LED signs and digital billboards are emitting electromagnetic interference at levels that dramatically surpass FCC limits. Insider asked Watchfire Vice President Darrin Friskney about the issue. What are the FCC emission limits for digital signs and why are they important? […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Durden Outdoor
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. In […]