This is the fifth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc. and Fliphound. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of […]
Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email: discoveroutdoor@yahoo.com Discover Outdoor owns 200 faces and 3 digital billboards in Northeast Texas and Southeast Oklahoma. Discover has billboard locations in the following cities: Greenville TX, Commerce TX Paris TX Sulphur Springs TX Winnsboro TX McKinney TX Bonham […]
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 […]
Experienced out of home advertising executive and independent operator, Marty Williamson just sold the out of home assets of American Outdoor and USA Outdoor to Horton Outdoor. Williamson is a 34 year veteran of the out of home business. He began his career in 1983 as an Account Executive with […]
This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc. Last week Colton wrote about common billboard design mistakes. This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing […]
Company: DTO Advertising Markets: Texas Headquarters: 1213 North Wood, Gilmer, TX 75644 Phone: 903-520-4144 DTO Outdoor operates billboards in the Eastern Texas in Gilmer, Jacksonville, Palestine, Quitman, Rusk and Whitehouse. The company is run by Dennis and Kelli Thompson. [wpforms id=”9787″] Paid Advertisement
Seeking Alpha has published a bullish article on Lamar titled: “This Billboard REIT Has Plenty of Buzz.” Analyst Brad Thomas gives the company a buy rating due to superior assets in prime, iconic locations and upside from potential cell/data leases . Thomas notes that one of the benefits of out […]
Baton Rouge, LA – April 25, 2017 – Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This […]
The Charlotte Observer ran an editorial last week and an article yesterday opposing some North Carolina billboard proposals. The Observer suggests that the proposals are extreme. Insider disagrees. First, the Observer objects to House Bill 578 which would increase the maximum cutting zone around billboards: The “maximum cutting zone” for […]
Company: Delia Outdoor Advertising Headquarters: 1720 N Pine St ,DeRidder, LA 70634 Markets: Louisiana Phone: 337.401.000 Email: deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and looking to expand throughout the State. They have over 15 years of experience in the advertising business. Insider caught up with management at Delia Outdoor for the following interview. Can you share a […]
