This is the first in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) […]
Month: March 2017
Company of the Day – Canyon Outdoor Media
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]
Extra Credit Products and Mary Free Bed St Pats Campaign
GRAND RAPIDS, Mich—The latest campaign from Mary Free Bed Rehabilitation Hospital has brought some Irish spirit to billboards across West Michigan, just in time for St. Patrick’s Day. While Mary Free Bed touts statistics that differentiate their services from other hospitals in the region, leprechauns with prosthetic legs jump and […]
iHeart and Clear Channel Outdoor May Be Separating
First, the press release. San Antonio, TX, March 15, 2017 – iHeartCommunications, Inc. (“iHeartCommunications”) today commenced private offers (the “Term Loan Offers”) to lenders under the Company’s Term Loan D and Term Loan E facilities (“Existing Term Loans”) to amend the Existing Term Loans and/or exchange them for new term […]
City Paper Writes About DC Sign Flap
City Paper has written a March 9, 2016 article and a March 15, 2016 article on Digi Outdoor Media’s attempts to install digital signs in DC. Digi Media has spent $20 million to install digital signs on the faces of DC buildings. The city’s Attorney General is trying to get […]
Company of the Day: Cameron Outdoor
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The board reads to the Speedway Boulevard exit and travelers southbound to Charlotte. Ken […]
Watchfire RSS Feed updates billboards during b-ball tournament
DANVILLE, Ill. – (March 14, 2017) – The focus of collegiate basketball will be on the brackets for the annual college basketball tournament. Owners of Watchfire digital billboards can download free widgets to integrate basketball scores throughout the tournament beginning March 14, 2017. “School spirit is at an all-time high each year […]
OOH Revenue Growth Cools in last 6 mos
US Out of home revenues grew in line with US nominal GDP during 2016. A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016. Insider will be watching the next couple quarters to see if […]
Company of the Day – Busby Companies
Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS 39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They offer statewide digital, static, and tri-vision […]
Rate This Board By Owen Design
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]