Month: March 2017

Advertising That’s More Than ‘Hot Air’

Debut of Purifying Eco-Billboard Technology in the U.S. March 23, 2017 Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help […]

Mysterious “Twin Peaks” Billboards Have Begun Popping Up

The remake of Twin Peaks is coming soon to Showtime and the promotional campaign is in full swing.  The newsletter Bloody Disgusting reports that billboards have been reported in Washington, Pennsylvania and Montana. The boards are mostly blank with lots of room available.  Stand by to see if more is […]

Elite Media Building Wrap in Vegas

Here’s a great time lapse video of an spectacular Elite Media & bpgraphics building wrap in Las Vegas.  The project wrapped a Marriott hotel for Volvo. Elite Media is a Las Vegas out of home advertising company which specializes convention and event advertising. [wpforms id=”9787″] Paid Advertisement

Lamar Bought Middleton Outdoor

On March 13, 2017 we reported that Middleton Outdoor sold its Texas plant.  Max Drachman of Kalil and Co brokered the transaction.  The Victoria Advocate ran an article on the sale yesterday which identified Lamar as the buyer.  Middleton operated 10 digital billboards in Victoria, Texas. [wpforms id=”9787″] Paid Advertisement […]

Vendor Profile: AdQuick

This is the second in a series of profiles of the companies who are trying to automate the out of home sales process.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, […]

Company of the Day: Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  Insider interviewed Vice President Angela Dahl about the company. Angela, tell us […]

2017 CPM Media Inflation Projections

Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with […]

Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]

iHeart Media Stock Is Moving Up

Since we reported on the iHeart Media debt swap proposal, there have been some signs of how the market might react.  iHeart Media is a privately held company with Bain Capital and Thomas H. Lee Partners owning the bulk of the old Clear Channel Radio since 2008.  However, there is […]