Month: March 2017

What Out of Home Executives Are Saying

  By Nancy Fletcher, President, OAAA Thank you, OAAA principals, for sharing your honest thoughts with senior staff, in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. This valuable input, via one-on-one interviews: Helps guide […]

Company of the Day: BPS Outdoor

Company: BPS Outdoor Markets: Southern Georgia, Northern Florida Headquarters: PO Box 47, 807 West Second Street, Tifton, GA  31794 Phone:  (229)382-6060 BPS outdoor owns billboards in Southern Georgia  and Northern Florida.  The company was started in February 1999.  Carl Hutchinson is the firm’s General Manager.  Selena McIntyre is the firm’s […]

This week’s classifieds

Some postings in the Billboard Insider Classifieds this week: Pacific Outdoor is seeking an account executive.    Here’s your chance to be a hipster in Portland! Stott Outdoor is looking for a leasing representative in Chico, California. A legendary billboard plant in Richmond, Indiana is for sale. A digital billboard on […]

More Feedback on Eco-Vinyl

Insider received several helpful comments on yesterday’s The Problem With Eco-Vinyl post. We’ve printed the comments below. Christopher Howe, Clear Channel Outdoor:  With over 1,200 posters in the Boston market…we find overall a very small percentage of eco-posters are affected after severe weather. I personally have a few posters on annual contracts […]

Virginia Beach Vice Mayor Requests A Sign Turn

When you are a small business, it can be difficult to separate yourself from the pack.  Ray Gessner, who owns A Step In Time a chimney cleaning business decided to post his billboards upside down to draw attention to his business. It drew a lot of early attention, including the vice […]

Creative and Ad Industry Leaders join with the Ad Council to Stop Texting and Driving

NEW YORK, March 1, 2017 – Prominent leaders from the advertising, media, entertainment and social entrepreneurship industries are teaming up to prevent texting and driving in partnership with Project Yellow Light, a national public service advertising (PSA) contest and scholarship program. The panel of judges will include actress, YouTuber and […]

The Problem With Eco-Vinyl

Insider recently bought some billboards in Indianapolis.  They used lightweight eco-vinyl.  Yesterday there was a big windstorm and look what happened.  One vinyl ripped and fell off.  The other vinyls are wrinkled. Insider is going to stick with 7 oz regular vinyl in the future.   Insider asked some operators […]

Company of the Day: Boardworks

Company: Boardworks Markets: Georgia Headquarters: 3500 Lenox Road, Suite 500, Atlanta, GA  30326 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta.  The company was started in June 1989 by Larry Roberts.  The company has an outstanding website which placed first in the Billboard Insider 2015 website […]

Lamar Expands Transit Ads in Sacramento

Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains Lamar launches first light rail advertising program in Sacramento since 1997 Sacramento, CA – February 28, 2017 –  Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the […]