There are five conventions for naming out of home advertising companies. Founder names: This is the most common strategy: Anderson Outdoor, Arnold Outdoor, Reagan Outdoor, Lang Media, Jones Media, Barnes Advertising, Barrett Outdoor, Becker Boards, Buckland Media Group, Connell Outdoor, Divine Outdoor, Driggers Outdoor, Durden Outdoor Displays, Faris Outdoor Displays, […]
Month: December 2016
Outdoor Advertising For The Food & Beverage Industry
Candice Simmons at Brooklyn Outdoor has a great marketing read at Modern Restaurant Management on the food and beverage industry. Outdoor advertising is prime real estate for creative and often groundbreaking displays, special events, promotions, and is the only media format that has continued to move forward and grow year […]
Company of the Day: 718 Outdoor
Company: 718 Outdoor Market: New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718 Outdoor operates a plant or elevator ads, walls, murals and advertising panels in New York City. The staff and company are born and raised in Brooklyn. Paid Ad
Nashville Airport Authority Awards Clear Channel Airports a New 10 Year Contract
Nashville, TN, USA – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International […]
Jeremy Male: “We’ll outperform GDP and we’ll outperform out of home.”
Outfront CEO Jeremy Male spoke yesterday at the UBS Global Media and Communications Conference. The webcast is on the Outfront website. Male was bullish on Outfront, saying at one point “we’ll outperform GDP and we’ll outperform out of home.” He estimated the company would build 120 digital billboards in […]
From Website To Billboard
By Melody Roberts. Out of Home Creative recently designed a digital outdoor advertising campaign for Alsum Sweetcorn, a local farmer’s market in Wisconsin. This was Alsum Sweetcorn’s first time advertising with out of home and they wanted their billboard advertisement to showcase specific products and a directional. Here’s how I transformed […]
PA town wants digital sign to obtain scoreboard for athletics field.
Lehigh Valley Live reports that the Wilson Borough town council is considering approval of a billboard permit at Fisk Field in exchange for rent payments and a new football scoreboard. “It would be a win-win for the borough”, the town’s solicitor was quoted as saying. The town is a month […]
Company of the Day – Delia Outdoor Advertising
Company: Delia Outdoor Advertising Headquarters: 1720 N Pine St ,DeRidder, LA 70634 Markets: Louisiana. Phone: 337.401.000 Email: deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and looking to expand throughout the State. They have over 15 years of experience in the advertising business Paid Ad
Top 7 Regulatory Actions in 2016
By Ken Klein, Executive Vice President, OAAA. The billboard industry won in court and expanded the map where digital billboards are regulated/allowed. Revenue-hungry governments continued to explore commercial advertising on the highway right of way. In the waning days of the Obama Administration, its Department of Labor issued new rules […]
In DOOH there are NO limits
By Erica Line, Corporate Manager of Digital Asset Content and Integrated Strategies, Adams+Fairway Outdoor You are only limited by what you don’t allow yourself to imagine. Yes, “allow”. Through the process of age growth and emotional development, we inherently begin to set invisible boundaries for what we can and can […]