Clear Channel UK has announced the extension of their media sales partnership with leading screen solutions provider Amscreen. The deal sees them continuing to sell advertising opportunities on the national screen network for a further 3 years. The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities […]
Month: December 2016
Mount Pleasant Residents Oppose Digital Billboard
“I don’t think there’s one respectable argument besides a little bit of snobbery.” Property owner Russ Holiday, quoted in the Post and Courier on arguments against his request to permit a digital billboard on his property. The Post and Courier reports that residents are opposing Adams Outdoor’s request for a […]
Messimer-Henley on Out of Home Cold Calling
By Andrea Messimer Henley What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. You might get lucky, but it’s not fun. There is no plan most of the time It’s a check in the […]
What the Feds Say About Digital Billboards Safety Research
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms. In this article, Ken Klein, Executive Vice President of OAAA provides background […]
Company of the Day – Timmons Outdoor
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware. In Tennessee the focus is on advertising […]
The Power of Ten
December 7, 2016 Watchfire Blog Post Ten years ago today, Watchfire launched our digital billboard division. In that time, the technology has helped push out-of-home advertising to even greater prominence as an important, interactive medium competing and winning against other forms of electronic media. Advertisers who might have been skeptical […]
Mobile-Optimize Your Out of Home Website
Is your out of home advertising website mobile-optimized? The answer is no for half of the out of home websites Insider analyzes. This a major problem because 58% of web searches are done on mobile devices. Many of you are reading this post on your smartphone. A website which […]
Company of the day: Parker Outdoor
Company: Parker Outdoor Markets: Washington, Idaho Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Parker Outdoor operates a billboard plant with 117 faces in Washington, Idaho and Arizona. The the company has two digital signs, two trivisions and the rest of the plant is mostly 10 by […]
“Face Of Giving” Campaign Shares Selfies On Digital Billboards World-Wide
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
Land Securities & Ocean Outdoor Unveil Piccadilly Lights Transformation
Coca Cola and Samsung sign to new proposition Piccadilly Lights, the world’s number one advertising location in London’s West End, is to undergo a significant transformation. Ocean Outdoor, the premium out of home media owner, has won the contract to operate the central London landmark as part of a milestone […]
