Allison Outdoor’s website has some great billboard design tips. Insider has reproduced the page below. You ought to consider putting design tips on your website to help clients know what makes a good ad. Kudos to President Gary Ayers and Allison for a direct and compelling presentation. Paid Advertisement
Month: December 2016
Company of the Day: Whiteway Outdoor
Company: Whiteway Outdoor Market: Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 779-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard structures and 3 digital billboard structures located in Atlanta. Insider drove past many of the boards yesterday during a […]
Wreck The Halls from Extra Credit Projects
Extra Credit Projects created a clever snowman billboard campaign for a Grand Rapids hospital. Here’s the press release for a new Extra Credit Projects holiday campaign for Grand Rapids tool manufacturer Tekton Tools. Terrific wordplay in a holiday spirit. GRAND RAPIDS, Mich—Midwest advertising agency, Extra Credit Projects, has been getting […]
Company of the Day: Veale Outdoor
Company: Veale Outdoor Advertising Markets: California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA 95403 Phone: 707-575-3752 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising business (California Outdoor Advertising License #3) is the only locally owned, licensed, outdoor advertising business in Sonoma County, CA. The company has operated in Sonoma County for thirty […]
Blue Light Special
AMA Raised Questions About Outdoor Lighting . . .Here are the Answers By Bill Ripp, Chairman of the OAAA Digital Billboard Committee. At Lamar Advertising Company Ripp is vice president of digital development Six months ago, the American Medical Association (AMA) generated headlines by issuing health warnings about outdoor lighting, […]
Clear Channel to Sell Digital Billboard Ads Programatically
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]
OOH’s Untapped Potential is Right in Front of Us — and what we can do to unlock it
Thanks to Clive Punter, Chief Revenue Officer at Outfront Media for allowing us to reprint his article. Last week in NYC, the great and good in the US out-of-home (OOH) advertising industry met at the Ad Club’s get together to talk about ‘Contextual Connections – The Evolution of […]
In 2017 OOH will do well and do good.
By Nancy Fletcher, OAAA President and CEO. Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year. […]
Daucanski on how out of home sales needs to change.
Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently at with Clear Channel Outdoor in Dallas and Florida and prior to that at All over Media and Lamar. Insider talked with Daucanski about how out of home sales is changing. You can […]
Outfront VP-Midwest Tom Carroll Leaving
Tom Carroll, Outfront’s Regional VP- Midwest is leaving after a long and accomplished career. Outfront has posted a job opening for Regional VP – Midwest. Tom Carroll spent nearly 40 years in the out of home business. beginning with Eller in Grand Rapids in 1977. He moved to Detroit in 1986 […]