Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good) to 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, a billboard designer […]
18 bowl games receiving Daktronics event support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through […]
Insider has on-going interest in government encroachment into the outdoor advertising business. This report reveals the latest developments and includes a call to action. Background Texas-DOT supports a proposal to sell corporate-logo sponsorships on official traffic signs. The State says these changeable-message LED signs, located on the public right of […]
Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN 37174 Phone: 615-587-5969 The Blanning Company owns 100 billboard structures in Tennessee and Mississippi. The company’s signs are concentrated in the following communities: Nashville Memphis Henderson Jackson Lexington Selmer Baxter Brownsville Picayune Keith Howell is the […]
Senate Bill 953 passed the Michigan State Senate last October. A House version passed last week and Governor Rick Snyder will be looking at the bill for signature. The bill, which will allow for billboards on public school property along state managed roadways became possible from a 2003 Michigan Supreme Court decision […]
We’re in the business of meeting customer needs, not just renting vinyl. A simple lesson but one which needs repeating. Here’s a great story Gordon Borrell told at last year’s Geopath/OAAA 2016 Conference. The out of home advertiser in the story provides an example of what not to do. A […]
Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas. Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company […]
The Advertising Club of New York has a terrific 8 minute video in which they ask a who’s who of out of home, agency and ad buying execs to comment on what’s happening in out of home. In Rick Robinson’s words: “Rock n roll”. Paid Ad
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews six ways to approach decision-makers. Start at the top – Go to the corporate website. Executives are always listed. Send the CEO a brief email. Ask them who makes decisions on advertising for your company? […]
