Month: December 2016

Link your out of home website to your social media sites.

Insider will release the 2017 out of home website rankings next week.  While computing the rankings he was struck by how few out of home company websites link to social media pages: Only 31% of out of home company websites link to the company’s facebook page. Only 20% of our […]

Company wants to install 52 digital signs in Washington DC.

Digi Media Communications is attempting to install 52 digital signs at 20 locations around Washington DC using a  loophole in the city’s sign regulations.   dcist.com reports that Digi Media intends to install 52 digital billboards in 20 different locations around the city.  Washington City Paper reports that Digi Media […]

Grand Junction Considers digital billboard rules.

NBC11news reports that the city council in Grand Junction, CO is considering making changes to the city’s sign code with an emphasis on whether to change digital billboard regulations.  The city council is also reviewing whether the code complies with Reed v Gilbert. _________________________________________________________________________ Paid Ad  

The first time and temperature sign.

OK, Insider admits that my main draw is that Spokane is where I live.  But Merry Christmas everyone and enjoy some history on signage. On December 24, 1951, Williams Brothers, Inc. installed a massive and innovative sign in downtown Spokane, Washington. The result was the second largest bank sign in […]

iHeart and Existential Questions About CDS

An Insider shout out to Gabe Oliverio at Johnsen, Fretty & Company who sent us the following DebtWire Radio podcast on iHeart Media and a discussion of their options as they came upon a mid-December payment deadline on a $250 million debt payment.  As you may know iHeart Media, Inc. is the […]

DOJ approves Indianapolis for Atlanta Swap

The Department of Justice has agreed to let Clear Channel Outdoor swap its Indianapolis billboards to Fairway for Fairway’s Atlanta billboards so long as the companies spin off certain billboards.  The transaction is part of a $150 million multiple market asset swap.  The swap was announced in March but was […]

Company of the Day: Supreme Outdoor

Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 12271 Nicollet Ave N., Burnsville, MN  55633 Phone: 952-890-6221 Email: davehelder@supremeoutdoor.com Supreme Outdoor is a privately held company which was started in 1990.   The company operates a plant of 71 static faces and two digital billboard faces in Minnesota. Dan Eischens is […]

Cleveland Outdoor’s Design Tips

This week’s outdoor advertising design tips come from the Cleveland Outdoor website.  Great advice.   ______________________________________________________________________    

Jason Cotterell on The Effectiveness of Transit Advertising

Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on […]

Lamar Billboard Falls in Imperial Beach, CA

A Lamar billboard along Palm Avenue in Imperial Beach, California fell over yesterday morning.  The steel I-beam snapped at the base.  No one was hurt.  Watch this ABC10 news report:   Insider’s take:  Steel may last for 50 years but still needs periodic inspections.  Rust is a steel billboard’s biggest […]