Insider has is running a series of posts on selling out of home by out of home sales executive Dave Daucanski. Today Daucanski gives four tips for identifying and managing out of home prospects. (1) Allocate prospects wisely. We all have people who can become account “hogs”. I am sure […]
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collingsworth Road, Palmetto, GA Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family owned firm which owns static and digital billboards in the Atlanta area. Saben provides public service announcements and highlights non-profits on its billboards as a service to the local […]
Paris, 23 December 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Top Media, leader in the outdoor advertising sector in Central America, announce they have signed an agreement to merge their activities. The new venture, JCDecaux-Top Media, of which 71% of the capital […]
On Tuesday Insider wrote about the hype over driverless cars. Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. People in driverless cars look out the window. When Insider takes Uber […]
Here are Billboard Insider’s top 5 out of home news stories of 2016. Digital Billboard Hacking. In May 2016 a hacker uploaded faked pornographic images onto some Durden Outdoor digital billboards. Hacking digital billboards was Insider’s most popular post during 2016 as well as the #1 searched term on the Billboard […]
The Kansan reports that Newton, KS has drafted a new sign code. The new code will bring the town’s ordinance in compliance with Reed v Gilbert. Key elements include: Message neutrality for regulations. A new fee of $1.50 per square foot for permanent signs. Digital signage will be permitted with […]
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Jane Young is the company’s Sales Manager. Michael Kile is […]
Several people tell Insider that autonomous cars pose a huge threat to outdoor advertising companies because people driving autonomous cars will not look out the window at billboards. Will autonomous cars change things? Yes. Is the sky falling? No. Today Insider will discuss some of the challenges autonomous cars […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
The Mt Airy News reports that the Mt Airy, North Carolina town commissions have voted to relax sign code rules which were approved in July. The commissioners voted to: Require non-conforming signs to be taken down or replaced with a confirming sign if a site is unoccupied for two years. […]
