Month: December 2016

Clever Snowman Billboard Campaign

The Grand Rapids based design firm Extra Credit Projects strikes again.  It’s come up with a clever winter themed billboard campaign for the Mary Free Bed Rehabilitation Hospital.  The ad uses a simple text based design and two consecutive billboards to bring attention to the self referral capabilities of the […]

US Out of Home up 2% in 3Q 2016

November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]

All LED’s are not created equal.

Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.”  Not true.  Take a look at the picture below.  It consists of a collection of LEDs purchased in Asia.  All LED’s are not created […]

Company of the Day: Mortenson Outdoor Sign

Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN  56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN with operates a billboard plant in Western Minnesota.   Mike Mortenson was born and raised in Fergus Falls, Minnesota and is […]