Month: November 2016

Company of The Day: Zalla Media

Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY  41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati.  The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and […]

Fairwayisms in Fairway’s own words.

Insider has written before about Fairways inventive “ism’s” campaign which uses empty billboards to draw attention to the power of outdoor.  Here’s a description of the campaign in Fairway’s own words. By Michael Peters, General Manager at Fairway Outdoor Advertising Simple, Intriguing Messages Drive Mobile Users to One Website. What Did […]

Birds and Billboards – Part II

Insider wrote last week about problems created by birds roosting on billboards.  Insider asked Bobby Tatman to talk about the issues birds can create for digital billboards.  Tatman is a Midwest Digital Sales Rep for Formetco. Why do birds like digital billboards?  Birds typically love perching on billboards because of […]

Shassian: “The billboard is doing well.”

Outfront EVP and CFO Donald Shassian spoke at the Wells Fargo 2016 Tech Media and Telecom Conference on November 9, 2016.  You can listen to the webcast here.  Here’s what caught Insider’s attention. Intro remarks:  “The billboard is doing well…Local is strong…our yields on static and digital are going up…Canada’s […]

Clear Channel Partners With Austin Intl Airport

Austin, TX, USA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced a five-year partnership extension with Austin-Bergstrom International Airport (ABIA) following a record year for passenger traffic. The new media program comes online […]

Four Questions For OAAA’s Nicole Hayes

Nicole Hayes is OAAA’s Communications Director. She is responsible for public relations, member communications, social media, and public service efforts.  Nicole joined OAAA in 2011.  She began her career at the National Center for Missing and Exploited Children (NCMEC), where she helped promote implementation of the AMBER Alert system in all 50 states and abroad. Insider talked with Hayes […]

6 Steps To Protect Yourself When Using An Outdoor Advertising Broker

On Wednesday Insider talked about four ways shady outdoor advertising brokers cheat buyers and sellers.  Here are 6 steps to protect yourself when using an outdoor advertising broker. Ask for references and contact them to see what the broker’s like to deal with.  Good brokers have a long list of satisfied […]

Company of the Day: Johnson Outdoor

Company: Johnson Outdoor Advertising Markets: Texas Headquarters: 102 North Mays Street, Round Rock, Texas Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor advertising is a family owned company with a billboard plant in Texas.  The company entered outdoor advertising in 1978 with a sign in Houston.  Archie Johnson is the firm’s General […]

What you need to know about OSHA’s new rule

  By Myron Laible, OAAA WASHINGTON, DC (Nov. 17) — As the Obama Administration winds down, its Department of Labor issued a new safety rule for general industry walking-working surfaces and personal fall protection, including billboards. Summary The new rule phases out an existing exemption for workers climbing on billboard […]

Birds and Billboards.

Insider has had problems with pigeons roosting on his Circle City Outdoor billboards.  Lisa Atkinson of Premium Outdoor tells Insider that giant buzzards have a fondness for her billboards.  Insider asked David English the Sales and Operations Manager of Ad-Trend, Inc. for his thoughts about keeping birds off billboards.  Ad-Trend, […]