Company: Yesco Outdoor Media Markets: Oregon, Montana, Idaho, Nevada, Utah, Wyoming Headquarters: Salt Lake City, Utah Phone: 1-866-779-8357 Yesco produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started in 1920 by Thomas Young. The company remains […]
Month: November 2016
Andrea Messimer-Henley’s Memorable Out of Home Campaigns
Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home. Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator) This creative originally started out as a Billboard execution. However that changed when the agency shared the layout with me. […]
Four Tips For Buying A Digital Billboard
Here are Insider’s four tips for buying a digital billboard based on our experience financing digital billboards and talking with billboard operators who’ve installed digital billboards. Buy American. Maybe it works if you’re Outfront, but Insider hears lots of horror stories from independent operators who’ve tried to buy direct from […]
Company of the Day: Astro Outdoor
Company: Astro Sign and Outdoor Advertising Markets: New Jersey Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was established in 1983 by Jerry and Joann Painter family. Chris Painter is the company’s President. The company originally specialized in smaller highway advertising displays. Over the time […]
Andrea Messimer-Henley’s 7 Rules For Selling Out of Home
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Henley is an independent outdoor advertising sales rep in Tampa Florida. Prior to launching her own firm she was a SE Region manager for CBS Malls, an account executive for CBS Outdoor, Clear Channel Outdoor and Adams. […]
Grads Utilize Walking Billboards
NOMAD is a new company formed by a group of Washington State University graduates focused on helping companies advertise their messages to college campuses by turning people into walking billboards. On a major west coast campus now you might spot a student walking around with an iPad or tablet placed in the […]
Company of the Day – Schubert & Hoey Outdoor
Company: Schubert & Hoey Outdoor Advertising Headquarters: 2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin. Phone: (612) 722-1090 Email: info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]
Largest Digital Billboard North of Times Square to be Erected by RCBS Media Group at George Washington Bridge Market/Mercado
NEW YORK, Nov. 21, 2016 /PRNewswire/ — Highlighting the expansive $183 million dollar George Washington Bridge Bus Station Renovation Project between West 178th and West 179th streets in Upper Manhattan, will be a 46 foot wide by 13.5 foot tall high-definition digital billboard. Located on Broadway Avenue in the center of […]
The Election and Out-of-Home Advertising
By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
