Two new updates on Clear Channel Outdoor and their parent company iHeart Media. First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. Gamco couldn’t make the case that iHeart media executives violated legal […]
What institution has contributed over $2 million towards critical outdoor industry research and to academic scholarships over the past decade? The Foundation for Advertising Research and Education (“FOARE”). FOARE is a private, non-profit 501(c)3 foundation which is administered by the OAAA. Insider talked with the OAAA’s Myron Laible about FOARE. […]
Company: Jones Outdoor Advertising Headquarters: 10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets: Arizona Phone: 877.292.6273 Email: dtjones@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona. You can see the company’s coverage area on the map below. Dwight Jones […]
Matt O’Conner the founder of AdQuick sent Insider these thoughts on driverless cars and billboards. AdQuick has developed an online marketplace for buying and selling out of home advertising. Pros for the Billboard Industry: Driver attention is no longer a safety concern, which may open opportunities for sign development and […]
Insider stopped by the OAAA offices for a working lunch earlier this month to discuss the opportunities and challenges facing the out-of-home advertising industry. Insider urges you to visit the OAAA next time you’re in DC. You’ll meet twelve friendly, energetic, creative, hard- working people. Here are pictures from Insider’s […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Insider […]
Insider asked yesterday whether Driverless cars are a problem or an opportunity for the out of home advertising industry. Driverless cars will create marketing opportunities according to Yariella Coello’s op-ed in yesterday’s MediaPost. Coello states that drivers won’t have to concentrate on the road so they’ll be more receptive to […]
If your next Australian vacation takes you through Canberra Airport you can check out a new state-of-the-art advertisement that will watch you while you are watching it. The augmented reality screen invites people to pretend to pet a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
In his 2004 essay What Makes An Effective Executive Peter Drucker listed this as practice #6 for effective executives: They focused on opportunities not on problems. Effective managers do not view change as a threat. They ask “how can we exploit change to benefit our enterprise and then they put allocate […]
