Month: October 2016

Company of the Day: Bedgood Outdoor

Company: Bedgood Outdoor Markets: North Carolina Headquarters: 4541 Forest Cove Rd, Belmont, NC  28012 Phone:  704-825-8579 Email: parrochie@aol.com Bedgood Outdoor advertising is a Charlotte billboard that has been proudly serving the Charlotte and Gastonia market for over 38 years.  Bedgood Outdoor advertising had the first Digital board in Charlotte and […]

Protect Your Digital Signs

Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]

Using a Digital Sign for Birthday Messages

Chris Cowlbeck, General Manager of  Look Advertising and an IBOUSA Operator Associate runs a creative digital billboard birthday message special:  three days on five digital signs for $100 with free design.  This is great way to create long term customers and to use the flexibility of digital, especially in small markets where […]

Clear Channel RADAR Video

Great video on Clear Channel’s RADAR system.  Also a good primer on the how to’s of digital audience segmentation for outdoor.               Paid Advertisement

Yuma Approves Off-Premises Sign Regulations

The Yuma, AZ City Council has approved an ordinance to amend the city’s off-premises sign regulations as reported by the Yuma Sun.  The amendment made the following changes to a 2015 ordinance which made most of the city’s 165 billboards non-conforming. Grandfathering for non-conforming signs: “The lawful use of any nonconforming […]

Solar Power and Billboards

Insider has been skeptical of solar power and billboards.  Batteries run down and then it takes two days of sun for the lights to come back on.  Also the equipment is generally unreliable and expensive. IQ Power systems is developing a better solar alternative: a hybrid solar/generator system. The system […]

Company of the Day: Atlantic Outdoor

Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY  10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor specializes in premium billboard locations in Manhattan and the surrounding New York City boroughs.  The company was founded in 1997.  Atlantic Outdoor should not be confused with […]

Will Billboards Work For My Business

Mobile and youtube need to be a part of your outdoor company’s marketing strategy.  Here’s an outstanding 3 minute video from Kegerreis Outdoor titled “Will Billboards Work For My Business”.  Some people would rather watch than read and this short marketing piece does an excellent job communicating the benefits of […]

Billboard Birthday Cakes – Part II

On October 1  we did a post about a Joyce Outdoor Billboard birthday cake.  Jessica Clark a digital marketing specialist at Porter Outdoor Advertising read the post and sent Insider a picture of a “Billboard Cake” she designed for Porter’s Indiana Sales Manager Steve Rankin when he retired after 20 years of service. […]

Broadsign’s Tech Guru On The Future of Outdoor

Bryan Mongeau is a co-founder and VP Technology at BroadSign, a company which provides software solutions to outdoor advertising companies. BroadSign has an automated platform which powers over 120,000 digital signage displays in venues such as airports, cinemas, shopping malls and offices.  Mongeau has 16 years experience in software development […]