Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and […]
Month: April 2016
Company of the Day: Carlson Sign
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 […]
Thoughts On The Big Picture
Insider heard the following comments from people who attended the April 18-20, 2016 TAB/OAAA Out of Home Media Conference and Expo. “One of the best shows in 25 years. High energy. Great speakers.” “Rumors at the show that someone is preparing to make a big Clear Channel bid.” Insider thinks […]
TAB to Become Geopath
One of the biggest announcements at the TAB/OAAA 2016 show was the decision by the Traffic Audit Bureau (“TAB”) to rebrand as Geopath effective September 2016. The change reflects the organization’s shift from measuring outdoor ad inventory to measuring audience location and engagement with outdoor. The press release is attached […]
Brilliant Billboards
HubSpot has an article talking about the positive evolution of billboards as an advertising medium. They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards. They provide seven examples […]
Hospitals in Trouble For Billboard Pact
Baker Hostetler reports that the US Department of Justice has filed an antitrust complaint against two hospital systems in Virginia that agreed not to advertise on billboards in each other’s home county. The suit was brought against Charleston Area Medical Center in Kanawha County and St Mary’s Medical Center in […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out of […]
Company of the Day: Bullfrog Outdoor
Company: Bullfrog Outdoor Markets: Southern Michigan, Northern Indiana Headquarters: 220 Club Course Road, Fort Wayne, Indiana 46814 Phone: 260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort […]
Natchez Reviewing Ordinance
Add Natchez, Mississippi to cities that are reviewing their sign ordinance. The Natchez Democrat reports that the Board of Aldermen have place a moratorium on billboards as they review the city’s sign ordinance. The City Planner considers the current ordinance to not be a strict as compared to other cities. The […]
Yesco Outdoor Acquires Reagan Assets in Idaho and Montana
Yesco Outdoor Media has announced the April 8 purchase of the billboard assets of Reagan National Advertising in Idaho and Montana. Yesco acquired 80 Reagan faces in Idaho and 14 Reagan faces in Montana and currently has 378 faces in Idaho and 346 in Montana which makes Yesco the second […]
