Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains

Lamar launches first light rail advertising program in Sacramento since 1997

Sacramento, CA – February 28, 2017 –  Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the Sacramento Regional Transit District’s (RT) new light rail advertising partnership with Lamar Advertising Company (Lamar). Lamar (Nasdaq: LAMR) is pleased to announce that it is now offering advertising formats on RT’s light rail train service.

Advertising on the light rail trains began on January 1, 2017; it is the first light rail advertising program in Sacramento since 1997. RT provides transportation services for approximately 1.5 million residents in Sacramento County. The light rail trains serve 52 stations and 43 miles of track, offering service in Downtown Sacramento, State Capitol, Highway 50, Interstate 80, Historic Folsom, Rancho Cordova and Elk Grove.

Advertising benefits on RT light rail trains include:

• Exposure to thousands of motorists, pedestrians and commuters daily
• Unparalleled Downtown Sacramento/State Capitol coverage – every light rail train passes through the heavily populated downtown area
• High-quality exterior and interior displays on three dedicated train lines that travel by restaurants, community colleges, shopping districts, business districts and Golden 1 Center

“We are excited to provide our customers with an opportunity to get in front of the thousands of motorists and commuters traveling into Downtown Sacramento and the surrounding suburbs on a daily basis,” said Amy Mahon, Market Manager of Lamar Advertising of Sacramento. “This is the first time light rail advertising has been offered in Sacramento for almost 20 years, and our displays offer unparalleled coverage in some of the most densely populated areas frequented by students, professionals and commuters. We are looking forward to helping our customers reach captive audiences with our new light rail advertising inventory.”

Lamar offers both exterior and interior transit advertising options on the RT light rail trains. In addition to its new light rail advertising formats, Lamar offers advertising displays on 175 buses across more than 60 routes in Sacramento, reaching consumers as they travel throughout the metro area.

For more information about advertising in Sacramento, please visit www.lamar.com/sacramento.

[wpforms id=”9787″]

Paid Advertisement