I listed below the basic sales fundamentals, that I have gathered throughout my career in sales that proved to be successful and ironically, are also found in the famous Children’s Book, “ Green Eggs and Ham. By American Author, Dr. Seuss.  Enjoy!

• Know your company & believe in your products & services.
• Understand and listen to your audience, in turn means you can quickly solve their needs.
• Be Flexible/ One size doesn’t fit all. 
• Confidence/ You are what you sell.
• Patience/ Timing is key, could be the right solution, at the wrong time.
• Persistence/ Don’t be pushy, stay consistent and continue to provide ideas to help solve problems.
• Meet and exceed expectations/ It’s all about the customer. Everything else will fall in place.
• Strong Communication/ Keep your customers informed every step of the way. Good or Bad.
• Don’t take a rejection personal, leave your Ego at the door. 
• Follow-up & Continue to Follow-up. Retention is more important than the initial sale. 80% of sales people drop off after the sale has been made.
• Avoid Sales Prevention, if the customer wants to “try or test” your product first that is a buying signal. Provide them enough value, to see how it will fit their needs, in order to make a larger and informed decision.
• Be serious when need be, but never lose your sense of humor.
• People want to buy and will continue to buy from people they like and make them feel good! Be YOU, Be authentic.
• Show up, it’s simple but it works. Show up when things are good or bad. The goal is to make every customer feel like they are the only one, and to create a long-term business partnership, make sure they know you are in it for them, long term, not by words, by your actions.

Here are the direct lessons that I learned from Sam, I am, the superstar of…

“ Green Eggs and Ham”

1.     Strong belief in the product, he knew anyone who simply tried Green Eggs and Ham would love them as much as he did.

2.    He came up with 12 creative & completely different scenarios to offer the client to enjoy the product. Demonstrating the potential and future possibilities.

3.    He was rejected 13 times; before he got a YES.  Reminder to NOT give up.

4.    As a last-ditch effort, he offered a sample (taste)- demonstrating there is value in the product by simply trying it. Without giving it away, upfront.

5.    Once he got the buy in, the 12 previous rejections, became add-ons, or up sale opportunities to his new and very satisfied customer.

6.    Sam I am, never took the rejection personal. He was shot down 12 times and got up 13 times. Thank goodness he did, it paid off.

7.    He never made excuses or was worried about his competition; he was laser focused on his product and wasn’t distracted by anything or anyone else.

8.    He showed up with fresh new ideas, along with a winning attitude. If something doesn’t or isn’t working, try another angle. Don’t be an order taker. Provide great ideas, they work.

9.    He put 100% of his efforts into the front end, he truly believed this was a very important customer and he focused on quality vs quantity.

10. He built even more confidence in himself and validated his product by offering value to a new customer, while demonstrating his work ethic and service abilities throughout the initial sales process. Which is exactly the determination that is needed to be successful for future opportunities.

The best part of all, he has a solid success story to share with future prospects & customers.

Believe in yourself, know your audience, your product, and simply show up, don’t give up!

Happy Selling.

Andrea. :))