Here’s a list of the 10 markets with the highest out of home share of local ad spending during 2016. Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin.

OAAA members can look at the raw data at this link.

Source:  OAAA, Kantar

Tomorrow Insider will publish the 10 markets with the lowest out of home share of local ad spending.

Why does out of home punch above its weight in these markets?  Perhaps these markets have relatively open sign codes which permit good coverage with static and digital billboards.   Let Insider know your thoughts using the form below.

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