• Tech Companies discover out of home.

    Bloomberg ran a piece yesterday saying that Silicon Valley is going old school in buying out of home: Facebook Pushes Online Ads, Then Spends Its Cash on Billboards

    Look at the OAAA’s 2017 list of top out of home advertisers.   Tech firms are in bold.

    MCDONALD’S RESTAURANT
    APPLE
    GEICO
    AMERICAN EXPRESS
    GOOGLE
    AMAZON
    COCA-COLA
    HBO
    VERIZON
    CHEVROLET
    NETFLIX
    WARNER BROS PICTURES
    SPRINT
    STATE FARM
    AT&T
    METRO PCS
    SAMSUNG
    DISNEY
    TOYOTA
    COMCAST

    Insider expects that the list will tilt even further towards tech firms next year.


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