Tag: selling

Rick Steele on Curiousity Based Selling

One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales.  Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling.  Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction.  It’s answering the […]

The Difference Between Selling and Marketing

Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination.   Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]