Post Tagged with: "outfront"

Seeking Alpha bullish on Outfront

Seeking Alpha has published a bullish article on Lamar titled: “This Billboard REIT Has Plenty of Buzz.”  Analyst Brad Thomas gives the company a buy rating due to superior assets in prime, iconic locations and upside from potential cell/data leases . Thomas notes that one of the benefits of out of home is modest capex.  He estimates that even with digital sign conversions, capexp is 3-5% of revenue for out of home versus 6-13% of revenue for most other forms […]

by billboardinsider· · 0 comments · Finance

Montville Allows One of Two Proposed Digital Boards

Outfront Media had a request last week before the Montville NJ Township Zoning Board to replace two static billboards for new digital billboards.  Tap into Montville reported that a proposal on #1 Route 46 East would replace a two-sided 238 square foot board that had been in place for 60 years with a new single face 231 square foot digital. The proposed replacement on #86 Route 46 West was a straight swap from a static to a digital of equal […]

by John Weller· · 0 comments · Regulations

Outdoor Stocks Exceed Market In 1Q 2017

US Out of home stocks outperformed the market during the first quarter of 2017.  A portfolio of the three public US outdoor companies (Clear Channel Outdoor, Lamar Advertising and Outfront Media) increased by 16% per annum during the first quarter of 2017 (3 months ended March 31, 2017) well above the 6% increase for the S&P 500 during the same period. Clear Channel Outdoor stock increased 20% during the first quarter of 2017.   Perhaps the firm’s asset sales and […]

by billboardinsider· · 0 comments · Finance

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH’s effectiveness and reinforces the reach and power of each medium. “Our world […]

by billboardinsider· · 0 comments · Business

Outfront, CBS and Turner send bball scores to digital signs

This Outfront news release caught Insider’s eye.  One of the strengths of digital screens is the ability to provide real time info.  Watchfire allows its digital billboards to provide real time basketball tournament scores.  Turner, CBS  and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the […]

by billboardinsider· · 1 comment · Creative

OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System

NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December. Andy Sriubas, OUTFRONT Media’s Executive Vice President, […]

by John Weller· · 0 comments · Digital Signs

Outfront Organic Revenue up 2.8% in 4Q 2016

Here are the highlights from Outfront’s  fourth quarter 2016 financials and Seeking Alpha Earnings call. Revenues decreased 0.3% to $397 million during the fourth quarter of 2016 as a 2.9% acquisition adjusted increase in revenues was offset by the disposition of the company’s Latin American business.  The 2.8% increase in organic revenues is higher than Lamar’s 2.0% figure and well in excess of GDP growth.   The increase was due to higher pricing and additional revenue from the conversion of static […]

by billboardinsider· · 0 comments · Finance

OUTFRONT Unveils Campaign Promoting 2018 College Football Championship

NEW YORK – January 24, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today its partnership with the Atlanta Football Host Committee (AFHC) to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the 2018 College Football Playoff National Championship. OUTFRONT Media’s in-house full-service creative boutique, OUTFRONT Studios, partnered with AFHC to conceptualize, create, and develop the “I’m In” out-of-home (OOH) campaign, aiming to […]

by John Weller· · 0 comments · Creative

OUTFRONT Media’s Senior Leadership Is Recognized For Technology Innovation

NEW YORK, Jan. 12, 2017 /PRNewswire/ — Today OUTFRONT Media (OUT) announced that two of its senior leaders were recognized for their work in the advancement of programmatic media buying. Joel Melby, Chief Technology Officer, has been awarded an ABBI (Audience Based Buying Innovation) Gold Award from the Global Audience Based Buying Conference and Consultancy (GABBCON). Melby was recognized for his lead work on an industry standard, Automated Linear Broadcast Cross-Device (ABCD) Specification that enables audience-based ad-buying focused on television […]

by John Weller· · 0 comments · Business

3D Billboard Installation

Cool video from Outfront Media on a 3D billboard installation.   Paid Ad

by John Weller· · 0 comments · Creative