Post Tagged with: "outfront"

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH’s effectiveness and reinforces the reach and power of each medium. “Our world […]

by billboardinsider· · 0 comments · Business

Outfront, CBS and Turner send bball scores to digital signs

This Outfront news release caught Insider’s eye.  One of the strengths of digital screens is the ability to provide real time info.  Watchfire allows its digital billboards to provide real time basketball tournament scores.  Turner, CBS  and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the […]

by billboardinsider· · 1 comment · Creative

OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System

NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December. Andy Sriubas, OUTFRONT Media’s Executive Vice President, […]

by John Weller· · 0 comments · Digital Signs

Outfront Organic Revenue up 2.8% in 4Q 2016

Here are the highlights from Outfront’s  fourth quarter 2016 financials and Seeking Alpha Earnings call. Revenues decreased 0.3% to $397 million during the fourth quarter of 2016 as a 2.9% acquisition adjusted increase in revenues was offset by the disposition of the company’s Latin American business.  The 2.8% increase in organic revenues is higher than Lamar’s 2.0% figure and well in excess of GDP growth.   The increase was due to higher pricing and additional revenue from the conversion of static […]

by billboardinsider· · 0 comments · Finance

OUTFRONT Unveils Campaign Promoting 2018 College Football Championship

NEW YORK – January 24, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today its partnership with the Atlanta Football Host Committee (AFHC) to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the 2018 College Football Playoff National Championship. OUTFRONT Media’s in-house full-service creative boutique, OUTFRONT Studios, partnered with AFHC to conceptualize, create, and develop the “I’m In” out-of-home (OOH) campaign, aiming to […]

by John Weller· · 0 comments · Creative

OUTFRONT Media’s Senior Leadership Is Recognized For Technology Innovation

NEW YORK, Jan. 12, 2017 /PRNewswire/ — Today OUTFRONT Media (OUT) announced that two of its senior leaders were recognized for their work in the advancement of programmatic media buying. Joel Melby, Chief Technology Officer, has been awarded an ABBI (Audience Based Buying Innovation) Gold Award from the Global Audience Based Buying Conference and Consultancy (GABBCON). Melby was recognized for his lead work on an industry standard, Automated Linear Broadcast Cross-Device (ABCD) Specification that enables audience-based ad-buying focused on television […]

by John Weller· · 0 comments · Business

3D Billboard Installation

Cool video from Outfront Media on a 3D billboard installation.   Paid Ad

by John Weller· · 0 comments · Creative

Link your out of home website to your social media sites.

Insider will release the 2017 out of home website rankings next week.  While computing the rankings he was struck by how few out of home company websites link to social media pages: Only 31% of out of home company websites link to the company’s facebook page. Only 20% of our of home company websites link to the company’s twitter feed. Only 14 % of out of home company websites link to company’s linked in page. Only 8% of out of […]

by billboardinsider· · 0 comments · Business

Outfront Expands Boston and Wash DC Transit Digital Properties

Dec. 19, 2016 – OUTFRONT Media Inc. (NYSE: OUT), announced today that it will begin work with its newest partner, the Massachusetts Bay Transportation Authority (“MBTA“), on December 21, 2016.  OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment throughout the MBTA system. OUTFRONT Media will also manage printed displays across the MBTA’s bus and rail inventory. In addition, OUTFRONT Media completed the installation of ON Smart Liveboards across […]

by billboardinsider· · 0 comments · Business

OOH’s Untapped Potential is Right in Front of Us — and what we can do to unlock it

Thanks to Clive Punter, Chief Revenue Officer at Outfront Media for allowing us to reprint his article.       Last week in NYC, the great and good in the US out-of-home (OOH) advertising industry met at the Ad Club’s get together to talk about ‘Contextual Connections – The Evolution of OOH’s Value Proposition’. OOH is more relevant than ever and poised to meet brands’ demand for growth, connecting consumers with the right content in the correct context. Whilst the advertising […]

by John Weller· · 0 comments · Business