outfront media

OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY

NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its ON Smart Media Liveboard technology in Boston’s commuter rail system. These engaging PSAs aim to promote rider etiquette and safety awareness in a new, engaging way. This exciting deployment follows […]

by John Weller· July 17, 2017· 0 comments · Creative

Outfront Partners with Brooks Bros

NEW YORK — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance Polo. The ads will run on OUTFRONT’s digital canvases and classic assets across New York City commuter rail, subways, buses and outdoor properties. Brooks Brothers’ latest campaign features multiple components, […]