Post Tagged with: "NHTSA"

Student Winners Announced for 6th Annual Project Yellow Light

WASHINGTON, June 7, 2017 /PRNewswire/ — Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public service advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8111451-ad-council-2017-project-yellow-light-contest/ This year, for […]

by John Weller· · 0 comments · Creative

Billboards for Safety

  By Ken Klein, OAAA   As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were not using seat belts (2011-2015). Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend. The safety effort is co-sponsored by The Ad Council, which […]

by John Weller· · Comments are Disabled · Creative

OOH in a Self-Driving America

A report from the OAAA Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. How long will it take? What challenges face automated driving? Are there possible opportunities for OOH advertising? The report, commissioned by the Foundation for Outdoor Advertising Research & Education, explains this important trend from the perspective of the OOH medium. The Future of OOH […]

by John Weller· · Comments are Disabled · Business