Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have a lot of imagery in your ad. On a billboard, especially, it needs to be large enough to read. You could reverse it out of a black “violator” coming in […]

by John Weller· · Comments are Disabled · Creative