Douglas Watts on why OOH is entering a golden age.

Douglas Watts is President of Urban Media Group.  He acted as a brand officer for the OAAA in the lat 80’s and early 90’s.    Here’s a recent email he sent to the OAAA CEO Nancy Fletcher talking about how media has changed and why he thinks out of home is at the beginning of a golden age.  Insider thanks Nancy Fletcher and the OAAA for permission to publish. “Nancy, It occurred to me after our Twitter exchange the rather remarkable transformation […]

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