Post Tagged with: "DOmedia"

DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media […]

by John Weller· · Comments are Disabled · Business

Ken Sahlin tells Sixteen:Nine you should be able to buy outdoor at 2am in your pajamas.

Last week the Sixteen:Nine podcast interviewed Ken Sahlin the CEO of DoMedia, the Columbus, OH developer of cloud-based tools to facilitate the buying and selling of out-of-home media. Here are some snippets from the Sixteen:Nine interview with Ken Sahlin. On how the agency people who buy outdoor are different today: “The digital world has taught people that you need to be able to buy media at 2am in your pajamas. You shouldn’t have to wait for a phone call to […]

by billboardinsider· · Comments are Disabled · Business

Ken Sahlin on Automated Outdoor Buying

Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate outdoor ad buying and selling.  The firm’s platform powered approximately 5% of all US outdoor transactions during 2015.  Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying. Ken, outdoor is one of the few forms of media spending which is growing at pace with the US economy.  Why is that? The steady rise in out-of-home media spend is the result of several factors. Out-of-home (OOH) media […]

by billboardinsider· · Comments are Disabled · Business

DOmedia Announces New Outdoor Supply Platform.

DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make the process more efficient.  You’re welcome to stop by the DoMedia booth at the TAB/OAAA conference to learn more.   Insider interviewed Adam Malone, Vice President of Market Supply DOmedia […]

by billboardinsider· · Comments are Disabled · Business