Tag: DOmedia

DOmedia Launches PeopleToMySpot for Local OOH Advertisers

24th January 2024, Columbus, OH — DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com. The website helps local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations. Businesses can then plan and […]

DOMedia Expands to Asia

14th December 2023, Columbus, Ohio – Location Media Xchange (LMX) and DOmedia have partnered to make over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the world’s most-used local OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, […]

Apparatix Adds Out of Home Ad Data to DOmedia platform.

Out-of-home (OOH) media operators can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. The integration will help Apparatix users increase sales to local and national advertisers. DOmedia began offering real-time OOH […]

DOMedia Opens API to OOH Operators

5/16/2022 | Columbus, Ohio – DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022. The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIn.com, […]

The IBO Show in 5 More Quotes

Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here.  There’s so much positivity.  To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]

Company of the Day: Image Media

Company of the Day: IMAGE MEDIA® Company: IMAGE MEDIA®                    Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA operates an out of home plant in the Chicago market.  The company was started 35 years ago by Michael Scheid Sr. following a career at […]

Tech Talks: Selling OOH with a Data-Driven Approach

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]

DOmedia Signs Kinetic as new client.

NEW YORK — Monday, May 7, 2018 —  DOmedia announced today that Kinetic North America has signed on to be its new agency client.  Kinetic will leverage DOmedia’s planning platform to support the agency’s OOH buying and planning efforts.  The system is designed to provide planning efficiencies from managing the […]

DOmedia Advertising Database Surpasses 1 Million Assets

COLUMBUS, Ohio, Oct. 23, 2017 /PRNewswire/ — DOmedia, which operates the largest database of out-of-home advertising in the U.S., announced today that advertising agencies can now access over 1 million media assets through its platform. In 2017, nearly 25 percent of agency-driven U.S. out-of-home advertising spend is committed to be managed via […]