Tag: digital billboard ads

Pete Hautem on Selling Digital Billboard Ads

Pete Hautem has 44 years experience in selling out of home.  Here are a couple of his keys to effectively selling out of home.  Billboard Insider asked Pete to talk about selling digital billboard ads. How is selling digital different from selling static.? Overall, selling Outdoor ads is basically the […]

Leslie Morris on Digital billboard designs

Leslie Morris of Sky Dragon Designs manages digital billboards for small out of home advertising companies.  Insider talked with Morris about digital billboard ad design. How did you get involved with the out of home business? Marty Williamson, my mentor in OOH. He taught me everything I know in Outdoor. […]