In Mind The Gap – Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months. An eastern out of home executive says it may take longer than 4 months to lease up a new […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Billboard Insider asked Pete to talk about selling digital billboard ads. How is selling digital different from selling static.? Overall, selling Outdoor ads is basically the […]
Leslie Morris of Sky Dragon Designs manages digital billboards for small out of home advertising companies. Insider talked with Morris about digital billboard ad design. How did you get involved with the out of home business? Marty Williamson, my mentor in OOH. He taught me everything I know in Outdoor. […]
