By Matthew Noll, Marketing Communications Manager, EMC Outdoor Byte, KilobyteMegabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense […]
Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.” The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway. You can read the details of […]
WASHINGTON, DC – (August 1, 2016)— The Outdoor Advertising Association of America (OAAA), trade association for the out of home (OOH) advertising industry, today announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance (DAA), a self-regulatory organization that implements […]
Adlandtv has a somewhat skeptical piece on Clear Channel Outdoor America’s Radar project. There are some quotes by privacy guardians and the piece ends with a video clip of Tom Cruise in Minority Report being constantly badgered by smart data holographs and ads. Insider’s college kids don’t seem too concerned […]
