Post Tagged with: "Adams Outdoor"

Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have a lot of imagery in your ad. On a billboard, especially, it needs to be large enough to read. You could reverse it out of a black “violator” coming in […]

by John Weller· · 0 comments · Creative

Evan Schultz on Uncharted Space

Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, even readable on a billboard? The client is expecting to see a photo of their storage units larger than life, literally. They gave us the choice of a straight-on photo […]

by John Weller· · 1 comment · Creative

Allentown Mayor Proposes Three New Locations

Allentown, PA Mayor Ed Pawlowski has proposed three new locations for billboards on city property. To proceed, Allentown City Council would have to approve three leases with Adams Outdoor Advertising, which is doing business under LVL Co. In exchange The Morning Call reports the city will receive a portion of the revenues from the signs. The proposal includes two billboards on the Tilghman Street Bridge, which will be undergoing two years of construction. The City Council is expected to discuss the billboard […]

by John Weller· · Comments are Disabled · Regulations

Virginia Beach Vice Mayor Requests A Sign Turn

When you are a small business, it can be difficult to separate yourself from the pack.  Ray Gessner, who owns A Step In Time a chimney cleaning business decided to post his billboards upside down to draw attention to his business. It drew a lot of early attention, including the vice mayor of Virginia Beach, Tina Vick, who called the company to see if the upside down billboards were a mistake? The Mayor explained to Gessner that the signs looked unprofessional and […]

by John Weller· · Comments are Disabled · Creative