Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999. Insider uses and endorses her services.

Key West Inn

Rating 1 (not good)

  • When I was asked to rate this I initially thought, “Where do I start” but the next thing that popped into my head was… “We start with our internal sales and creative department educating clients on best practices for outdoor advertising and not letting this type of visual go up”.

 

  • I don’t know if out of home companies realize by allowing creative like this to go up, it not only creates a negative reflection on the business but it is a negative reflection on the outdoor company as well. Potential billboard clients may think they can’t get something better than this so why call for their own business advertising?

 

  • It’s key to remember that billboard advertisements for some local business are their first impressions to the public. Branding is everything and you have to make your business stand apart from your competitors. This one has me driving to another motel.

 

  • You misinterpret, “Finally Clean” by not reading the rest of the content and think this motel used to be dirty. You have to be careful how you place and word content. Be mindful that motorists may not always pay full attention the first time they see a billboard advertisement and they are driving.  The wording should be simple, “Great Rates • Clean Rooms” with logo and Exit.

 

  • I don’t know what the background photo is but it is taking away from the content making it hard to read. Visually, the content is chopped into 4 and none of it is aligned so my eye is going up and down while reading when it should be flowing Left to Right.

 

  • This billboard seems to be in a rural area so it may have been more fun to use a beach theme to tie in their logo. That alone would set them apart from motels in the area because I would think they’re the only ones with the name “Key West”. They could have had fun playing off their name tying it into a beach destination motel.

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