Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts. Melody is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, media buyers and out of home companies.
Farmer’s
Rating: 2 (below average)
The best things this outdoor advertisement has going for it is the location for directional purposes, the name with product large on top and good contrasting colors. Other than that, I’m not sure a motorist would be able to read this unless they were 50 feet in front of it.
- I would have advised the client to use a more contrasting background, not a photograph that is almost a mirror image of the surrounding scenery. This would have also allowed the arrow to be a contrasting color and larger in size making the directional/call to action clear.
- As I’ve mentioned, if the client is OK making things small then what is the point of having it on an outdoor advertisement?
- It is important to ask the client; what is their main focus, their objective and what do they want consumers to do with the products or services they offer? The answers to these questions allow a designer to tier level the importance within the billboard.
