• Rate This Board by Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

    White Castle

    Rating: 5 (great)

    • So, now I’m hungry for a White Castle Chicken Slider or three. This is an excellent billboard design! There’s a NEW product, uncluttered photography, a nicely contrasting background and a large logo. While this is a digital board, it would make a great printed vinyl, too.
    • I’d like to see that directional be a little larger, but that shouldn’t prevent this board from bragging about its well-deserved 5 (great).

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