Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is rated by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

I Am A Dolphin

Rating: 3 (Average)

  • Brunswick Community College has done a very good job of employing an attention-getting device and a seemingly random statement to make us look at and remember this board.
  • Obviously, this young man is a dolphin and proud of it. I am left wondering what it means, but maybe this is a tease or part of a larger campaign of similar advertisements. Be that as it may, this is a pretty good billboard.
  • I wish the logo was larger and that there was more contrast between the web address and its background.
  • It isn’t immediately apparent why the text in the lower right is there or what it means, so it’s a minor distraction. I actually like the blue background and how it almost disappears into the sky. Most of the time I try to stay away from that, but here it sort of works to bring more emphasis to the face and headline.

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