• New and Noted October 16, 2018

     

    LA times published an article on Netflix and billboards.  The takeaway: Sunset Strip billboard rents are up 20-35% since Netflix’s purchase.  It’s supply and demand.  The supply or billboards on the strip has shrunk since Netflix bought 18 boards from Regency.  Demand is as high as ever.

    Seeking Alpha’s Brad Thomas is bullish on Outfront Media.  Insider thinks the market will be skeptical of Outfront until revenue increases justify the company’s heavy development and capital costs.

    It’s been shared all over social media this week but in case you missed it Drew McLellan wrote a piece called Outdoor Advertising is Conquering.  Why Aren’t you using it? at Entrepreneur.com.


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